26 Step Marketing Plan

26 Step Marketing Plan

Company Objectives

1. Expose your home to the maximum number of interested and capable buyers.
2. Educate all interested prospects on the unique features and lifestyle benefits your home offers.
3. Get the highest possible sales price for your home.
4. Make the listing and escrow process easy, convenient and problem free.
5. Educate and assist you in the most effective ways to present your home for the greatest buyer impression.


Marketing Plan Elements:

1. Immediate placement of your home in the multiple listing service (MLS) with exposure to over 15,000 active agents.
2. Showcase your home on BestSanDiegoProperties.com, Realtor.com & Zillow.
3. Dynamically feed your listing to syndication partners (Zillow, Google Base, Yahoo Real Estate, Trulia, Vast, etc…) distinguishing your home from competing properties.
4. Maximize showing exposure through professional signage.
5. Promote your home using professional photography and a virtual tour.
6. Generate and distribute and electronic flyer to a minimum of 3,500 realtors.
7. Custom property brochure of features and lifestyle benefits for use by cooperating agents showing your home.
8. Create a custom “listing book” placed in your home for buyers to reference your home and surrounding neighborhood  features and attractions.
9. Create a unique “Personalized” home website (www.1234MaintStreet.com) that generates additional traffic and interest. 
10. Present professional advice and options for showing your home.
11. Provide an in-depth Showings and Open House checklist.
12. Promote your home to the public through hosting Open Houses.
13. Promote your home to agents at the local broker caravan.
14. Enhance the convenience of showings by placing a secure, automated key-safe on your home.
15. Receive direct feedback from showing agents and their buyers.
16. Suggest constructive changes to your home to make it more appealing and a sale more likely.
17. Keep you up-to-date on the neighborhood listings, selling activities, market trends and conditions.
18. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries.
19. Follow-up on all agents who have shown your home, answer any questions and further motivate buyer interest.
20. Ensure all offers from potential buyers are pre-qualified and capable of closing on the purchase.
21. Representation in contract negotiations with buyers and agent to help generate the highest selling price for your home.
22. Coordinate escrow, financing and closing activities on your behalf to ensure a smooth, hassle-free closing.
23. Provide a detailed Moving Checklist weeks before closing.
24. Coordinate repair work and moving activities to ensure a smooth transition.
25. Personally deliver your proceeds check at the close of escrow.
26. Ensure all signage and marketing material be removed from the home.




Contact Information

Photo of Tom Conery & Bruce Rae Real Estate
Tom Conery & Bruce Rae
Best San Diego Properties Group
4305 Gesner Street, Suite 212
San Diego CA 92117
(858) 945-7833
(619) 507-2718
Fax: (619) 276-1740